The owner of Kashmir Valley Enterprises, LLC, Nina, has been in the business since 1998 when she started out designing her own hand embroidered tops and accessories. She brought in indigenous arts and crafts from Kashmir, her hometown and Jaipur, India, where her husband's family is based. Upon receiving overwhelming appreciation from the clientele, she got the encouragement to step out and focus on helping marginalized artisans of Kashmir and Jaipur. Since then, she refocused her goal and redirected her energy and resources in sending new design ideas, concepts and getting her embroidered clothing and accessories produced from seasoned yet struggling artisans and craftsmen. She has been successfully selling her products in the US and is now aiming to establish relationships overseas as well. Small group of women and men who have been on this journey with her have made her vision clearer as to the story that she wants to tell with her unique artwork. Her style and designs are the remanent of the past, reliving the nostalgia of the 60’s and 70’s inspired, music, art and culture woven beautifully and aesthetically into wearable artwork that is colorful yet very chic and trendy.